Do We Need an Accreditation Consultant?

International Business Accreditation Consultant

By Dr. Vlad Krotov

Pursuing international business accreditation is one of the most consequential strategic decisions a business school can make. Achieving an international accreditation—such as AACSB, EQUIS(EFMD), AMBA(BGA), or ACBSP—signals quality, academic rigor, and global credibility to students, employers, and peer institutions alike.

At the same time, these accreditations are neither quick nor simple to obtain. Accreditation projects demand sustained and disciplined effort across multiple years, careful coordination among faculty and staff, and significant financial investment. For many schools, accreditation becomes not just a quality initiative, but a major organizational change effort.

When business schools move from aspiration to execution (and realize how complex, time consuming, and expensive an accreditation effort can be), a practical and often unavoidable question emerges for deans and other academic leaders: 

Do we need an accreditation consultant?

While some institutions attempt to manage the accreditation process entirely in-house, many discover that the scope, risk, and complexity involved make external support both economically and strategically sound. Indeed, there are numerous advantages to working with knowledgeable, experienced, trustworthy, and motivated accreditation professionals. Some of these advantages are discussed in the sections below. 

Cost Savings and Predictable Expenses

In many countries, hiring a full-time accreditation professional is expensive. For example, in the United States, a realistic base salary to hire someone is around $80,000 or more. When payroll taxes, benefits, professional development, and overhead are added, the true cost can approach twice that amount.

A contract with an accreditation consultant is often significantly less than the fully loaded cost of a permanent hire. Just as important, consulting fees are predictable, time-bound, and milestone-driven, allowing institutions to budget with far greater clarity and confidence.

By hiring an international accreditation consultant for business schools, such as Accreditation.Biz, schools gain access to senior-level expertise at a fraction of the cost of building the same capability internally.

Allowing Faculty to Focus on the Core Mission

Faculty are hired to teach, conduct research, mentor students, and contribute intellectually to the discipline—not to manage accreditation logistics. Accreditation projects require extensive work in such areas as:

  • Assurance of Learning (AoL) system design
  • Data collection and validation
  • Documentation and reporting
  • Continuous improvement narratives

An accreditation consultant absorbs much of this operational and technical burden. This allows faculty to focus on teaching, research, and service to the school and broader community—the very activities that accreditation agencies, such as AACSB, expect institutions to prioritize.

Avoiding Costly Mistakes in a High-Stakes Process

Accreditation is not just time consuming. It is expensive. For example, to obtain AACSB accreditation, business schools often face:

  • Tens of thousands of dollars in accreditation and membership fees
  • Hundreds of thousands (if not millions) in indirect costs related to faculty and staff hiring, new faculty workload models, and research infrastructure

Thus, mistakes in interpretation, sequencing, or implementation can be very costly. Poorly designed AoL systems, confusing faculty qualification policies, or weak strategic alignment can lead to delays, additional visits, or adverse outcomes. An experienced accreditation consultant helps institutions get it right the first time, reducing rework, delays, and unnecessary spending.

Reducing the Risk of Accreditation Failure

International business accreditation, such as AACSB, is too important to approach experimentally. It is better not to be accredited than to start the process, invest heavily, and fail. Accreditation project failure can negatively affect:

  • Institutional reputation
  • Faculty and staff morale
  • Student recruitment and retention
  • Confidence among employers and other external stakeholders

Accreditation consultants bring pattern recognition developed across many institutions. They understand where schools typically struggle, how peer review teams actually interpret standards, and what constitutes an optimal way to meet the requirements of a particular standart. This experience significantly lowers institutional risk.

Maintaining Momentum

One of the most common challenges in accreditation is loss of momentum. Internal leadership changes, shifting priorities, or faculty turnover can stall accreditation progress for months or even years. An accreditation consultant provides:

  • Clear timelines and deliverables
  • External accountability
  • Continuous forward pressure

This helps schools stay on schedule and avoid the slow drift that often undermines accreditation efforts.

Translating Standards into Practical Action

Accreditation standards are intentionally principle-based and flexible—but that flexibility can be confusing. Many business schools fall into extremes: they either don’t do enough to meet an accreditation standards, or do things in the most tedious and expensive way. Accreditation consultants, with their practical experience, help translate accreditation standards into:

  • Practical, validated policies and procedures
  • Simple and scalable quality improvement systems related to strategic management and assurance of learning
  • Templates and documentation that align with formal standards and actual expectations of peer review team members

Rather than guessing what accreditation reviewers really want, business schools canb benefit from experience-based interpretation grounded in prior visits and outcomes.

External Perspective

Internal accreditation project teams can become too close to their own processes and viewpoints. An external accreditation consultant brings an objective, independent perspective that helps identify blind spots, inconsistencies, and overcomplication. This outside view is especially valuable when:

  • Preparing for eligibility or initial accreditation
  • Conducting gap analyses
  • Preparing for peer review team visits

Deficiencies should be detected and addressed in advance, so that there are no unpleasant surprises during the actual high-stake accreditation milestones. 

Building Sustainable Systems

Good accreditation consulting is not about “checking boxes.” It is about building sustainable systems that continue to function long after the review visit. Experienced consultants focus on:

  • Long-term sustainability of the accreditation project
  • Continuous improvement culture
  • Faculty ownership without burnout

This focus helps ensure that accreditation is not just achieved—but maintained efficiently.

Conclusion: Who Benefits Most from an Accreditation Consultant?

Some large, well-funded business schools have the internal expertise and resources to manage accreditation independently. Even so, many of these institutions find that they can save time and money by outsourcing parts of the process—such as AoL system design, mock visits, or standards gap analyses.

For smaller institutions and international business schools, the benefits are often even greater. Limited internal resources, unfamiliarity with North American or European business education processes, and high financial stakes make external expertise particularly valuable.

In these cases, working with an experienced accreditation consultant—such as Accreditation.Biz—can mean the difference between a controlled, successful accreditation journey and an expensive, stressful, and uncertain one.

Business Accreditation and Curriculum Alignment

By Dr. Vlad Krotov & Dr. Pitzel Krotova

AACSB and ACBSP Curriculum Standards

Obtaining an international accreditation for a business school usually requires extensive revisions of existing curriculum in order to meet the requirements of curriculum-specific accreditation standards. For example, Standard 4 of the Association to Advance Collegiate Schools of Business (AACSB) requires that “the school delivers content that is current, relevant, forward-looking, globally oriented, aligned with program competency goals, and consistent with its mission, strategies, and expected outcomes” (AACSB International, 2022). Similarly, Standard 6 of the Accreditation Council for Business Schools and Programs (ACBSP) requires that “the curriculum must be comprised of appropriate business and professional content to prepare graduates for success” and that the business school “must have a systematic process to ensure continuous improvement of curriculum and program delivery” (ACBSP, 2022). In this article, we talk about the most important elements of a business curriculum and how these elements can be aligned in order to meet the accreditation requirements and build an effective, self-sustaining quality assurance system in relation to business curriculum.

Curriculum Elements

In short, curriculum describes what is taught at a business school and how it is taught (Squires, 2012). A curriculum is usually formalized using a document or a plan that spells out the following:

    1. Program learning outcomes (PLOs)  that graduates must master
    2. Course learning outcomes (CLOs) or goals that outline smaller and specific learning objectives to be achieved within each course comprising the program
    3. Alignment of program learning outcomes (PLOs) and course learning outcomes (CLOs); this alignment is usually provided with the help of a course alignment matrix (CAM) that shows how individual courses and their CLOs support PLOs
    4. Appropriate assessment tools that can be used to measure CLOs and/or PLOs
    5. The content or material to be taught within each course comprising the program in the form of course syllabi

There are many other elements that comprise a curriculum (see Table 1). All these elements must be properly aligned to ensure effective development of the desired competencies among students.

Curriculum ElementDescription
College MissionDefines the aim of a college, its main reason for existence
Market ConditionsEconomic marketplaces often dictate which professions or competencies are in demand in the workplace
Compliance StandardsAccreditation and governing bodies often mandate competencies that a particular program needs to develop
Program Learning Outcomes (PLOs)High-level goals (or competencies) that students are expected to attain as a result of completing a particular program of study
Course Learning Outcomes (CLOs)Specific course-level objectives (or competencies) that students are expected to attain as a result of completing a specific course
Course MaterialsTraining materials used as part of a course: textbooks, books, journals and journal articles, electronic and multimedia materials, etc.
PedagogyVarious theories, methods, or tools employed to develop competencies among students
TechnologyInformation and Communication Technologies (ICTs) used to deliver course content
Physical ResourcesPhysical facilities (e.g., classrooms, labs, specialized equipment, etc.) allocated to a course or program
Credit HoursAmount of face-to-face or online interaction between a student and an instructor devoted to a particular course or program
Assurance of Learning (AoL)How attainment of particular learning outcomes (or competencies) is assessed and reported at the course and program level
Table 1. Curriculum Elements (Camba & Krotov, 2015)

Curriculum Alignment

Curriculum alignment can be viewed as a triangle with the following three cornerstones: curriculum, teacher, and test (see Figure 1).

Figure 1. Curriculum Alignment Model (English, 2000)

The model shows the need for the three elements to be connected or aligned. Educational goals that are targeted by the curriculum become the basis of defining the work to be done by teachers. Formal testing (or assessment) is used to evaluate the degree to which teachers further deliver the educational goals set forth by the curriculum. Thus, a well-aligned curriculum can also be viewed as a self-sufficient quality control system.

The model shows the need for the three elements to be connected or aligned. Educational goals that are targeted by the curriculum become the basis of defining the work to be done by teachers. Formal testing (or assessment) is used to evaluate the degree to which teachers further deliver the educational goals set forth by the curriculum. Thus, a well-aligned curriculum can also be viewed as a self-sufficient quality control system.

Managing Curriculum Alignment

Lewin’s process-based change management model (see Figure 2) can be used as a guiding framework for an effective curriculum alignment initiative.

Figure 2. Lewin’s Change Management Model (Kaminski, 2011)

Figure 2. Lewin’s Change Management Model (Kaminski, 2011)

The first stage of the curriculum alignment process is the so-called “unfreeze” stage. This stage aims to prepare for the desired changes in the curriculum by having clear and open communication with all the relevant stakeholders in relation to the desired changes in the curriculum. In this stage, people involved in delivering and managing the curriculum analyze the current curriculum and identify the changes that are necessary in order to meet the accreditation standards or achieve the desired improvements in relation to the curriculum. All the stakeholders participating in the “unfreeze” stage need to be convinced that new materials, structures, and processes must be adopted in order to achieve desired improvements. In the second stage called “change,” the stakeholders implement the intended changes to the curriculum. This phase is time-consuming, confusing, and costly. The third stage of the curriculum alignment process is the “refreeze” stage. During this stage, changes to the curriculum are stabilized. The main concern in this phase is to ensure that change becomes a permanent part of the normal process and the system does not revert to the old ways and habits.

References

AACSB International (2022). 2020 Guiding Principles and Standards for Business Accreditation. Retrieved from https://www.aacsb.edu/educators/accreditation/business-accreditation/aacsb-business-accreditation-standards

ACBSP (2022). Accreditation Standards. Retrieved from https://acbsp.org/page/accreditation-standards

Camba, P., & Krotov, V. (2015). Critical success factors in the curriculum alignment process: The case of the college of business at Abu Dhabi University. Journal of Education for Business90(8), 451-457.

English, F. W. (2000). Deciding What to Teach and Test: Developing, Aligning, and Auditing the Curriculum. California: Corwin Press, Inc.

Glatthorn, A. A. (1999). Curriculum alignment revisited. Journal of Curriculum and Supervision, 15(1), 26.

Kaminski, J. (2011). Theory applied to informatics-Lewin’s change theory. Canadian Journal of Nursing Informatics6(1).

Squires, D. (2012). Curriculum alignment research suggests that alignment can improve student achievement. Clearing House, 85(4), 129-135.