By Dr. Vlad Krotov
The term indirect assessment refers to methods of evaluating student learning and outcomes based on perceptions, reflections, and other methods that do not directly assess student knowledge or skills. Typical indirect assessment tools include alumni surveys, interviews with graduating students, employer focus groups, reviews of students’ reflective essays, etc. Indirect assessment is designed to gather data on student experiences, satisfaction, and perceived learning outside the traditional classroom environment, to better understand the effectiveness of educational programs and practices.
AACSB standards emphasize the importance of both direct and indirect assessment in demonstrating a school’s commitment to excellence. There are several reasons why indirect assessment is important for AACSB and other accreditation agencies:
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Comprehensive Evaluation: Indirect assessment complements direct assessment methods (such as exams, projects, and practical demonstrations) by providing a more holistic view of student learning and program effectiveness.
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Student Feedback: indirect assessment captures students’ perspectives on their learning experiences, which can highlight strengths and weaknesses in the curriculum, teaching methods, and overall educational environment.
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Stakeholder Engagement: Indirect assessment involves engaging various stakeholders, including students, alumni, and employers, which can strengthen the connection between the school and its broader community. This engagement can provide valuable feedback for aligning educational programs with the needs and expectations of these stakeholders.
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In summary, indirect assessment is a crucial component of accreditation because it helps ensure that business schools are not only achieving their educational goals but also continuously improving and meeting the needs of their students and other stakeholders.