One Cannot See One’s Own Eyes: Why Business Schools Benefit from an Accreditation Consultant

External perspective from an accreditation consultant

“One cannot see one’s own eyes.” — Ethiopian proverb

This simple proverb captures a powerful truth: no matter how capable or experienced we are, we all have blind spots. 

That insight applies directly to business schools pursuing accreditation.

From within an institution, everything may appear aligned:

  • A clearly articulated mission
  • A strategic plan approved by faculty and administration
  • Faculty with strong academic and professional credentials
  • Assurance of Learning (AoL) processes in place
  • Active engagement with students and stakeholders

And yet, accreditation reviews are conducted by external peer reviewers representing other, often similar business schools and such bodies as:

  • AACSB International
  • EFMD Global (EQUIS)
  • Association of MBAs (AMBA)

These organizations evaluate schools from a different vantage point: one that is comparative, evidence-based, and standards-driven.

What feels coherent internally may look fragmented externally. What feels “good enough” may not meet global peer expectations. This is where “blind spots” emerge.

Common Blind Spots in Accreditation

Some of the most common and serious “blind spots” with respect to accreditation standards that we see are discussed below. 

Strategy–Execution Gaps

A compelling strategic plan exists, but documentation does not demonstrate systematic execution of the plan, measurable outcomes, or continuous improvement.

Assurance of Learning Weaknesses

Learning goals are defined, but:

  • Rubrics are missing or inconsistent
  • Data collection cycles lack discipline
  • “Closing of the loop” has never been performed in a meaningful way

All these issues can lead external peer reviews to a conclusion that the school’s assessment system is not adequate. 

Faculty Qualification Risk

Faculty classifications (e.g., SA, PA, SP, IP under AACSB) may seem to be strong overall, but there are clear gaps when faculty qualifications are analyzed by disciplines, programs, or with respect to teaching loads or future retirement projections.

Documentation and Narrative Misalignment

The self-evaluation report may describe excellence, but the supporting documents do not fully align with the narrative. Quite often, external peer reviewers usually pay less attention to what business schools say and more attention to what the actual documentation appears to suggest. 

Impact Gaps

Advisory boards exist, but their strategic influence is unclear. Corporate engagement is active, but impact evidence is limited.

Oftentimes, these issues are not real problems or failures with respect to accreditation standards. Quite often, these are just perspective gaps that can be rectified with minimal training or additional supporting documentation. 

What an Accreditation Consultant Actually Does

Of course, an accreditation consultant does not replace institutional leadership or faculty ownership when it comes to rectifying these deficiencies. Instead, accreditation consultants provide:

  • External Perspective: Accreditation consultants can read your documentation as a peer reviewer would. 
  • Standards Interpretation: Accreditation standards are principle-based and sometimes ambiguous. Experienced consultants understand how standards are interpreted during review visits.
  • Risk Identification: Accreditation consultants can identify structural vulnerabilities early, before they become findings of external reviewers. 
  • Narrative Coherence: Accreditation consultants ensure alignment among mission, vision, strategy, faculty portfolio, assurance of earning, engagement, and impact.
  • Visit Preparation: Accreditation consultants can help a business simulate reviewer questions and stress-test responses via a “mock visit.” 

In short, they help the institution see what it cannot see on its own.

Accreditation Is a Strategic Transformation — Not Compliance Exercise

Accreditation is often misunderstood as a documentation project. It is not.

It is a strategic transformation process that requires:

  • Cross-functional alignment
  • Data discipline
  • Cultural buy-in
  • Evidence of impact
  • Continuous improvement

Leading this transformation while simultaneously evaluating it objectively is extremely difficult.

Just as an organization may hire an external auditor for financial integrity, engaging an accreditation consultant strengthens academic integrity and strategic clarity.

The Value of a Second Set of Eyes

The Ethiopian proverb reminds us: You cannot see your own eyes. But someone else can.

For business schools, that second set of eyes can mean:

  • Fewer surprises during the peer review visit
  • Greater faculty confidence
  • Clearer documentation
  • Stronger strategic coherence
  • Reduced stress
  • Higher probability of a positive outcome

Seeing clearly, before others evaluate you, is not a weakness. It is strategic leadership.

Keep in mind that for many business schools pursuing accreditation the question is not whether your school is strong. The question is whether you can objectively see your own blind spots.

Sometimes, the most valuable step forward is inviting someone else to help you see.

Do We Need an Accreditation Consultant?

International Business Accreditation Consultant

By Dr. Vlad Krotov

Pursuing international business accreditation is one of the most consequential strategic decisions a business school can make. Achieving an international accreditation—such as AACSB, EQUIS(EFMD), AMBA(BGA), or ACBSP—signals quality, academic rigor, and global credibility to students, employers, and peer institutions alike.

At the same time, these accreditations are neither quick nor simple to obtain. Accreditation projects demand sustained and disciplined effort across multiple years, careful coordination among faculty and staff, and significant financial investment. For many schools, accreditation becomes not just a quality initiative, but a major organizational change effort.

When business schools move from aspiration to execution (and realize how complex, time consuming, and expensive an accreditation effort can be), a practical and often unavoidable question emerges for deans and other academic leaders: 

Do we need an accreditation consultant?

While some institutions attempt to manage the accreditation process entirely in-house, many discover that the scope, risk, and complexity involved make external support both economically and strategically sound. Indeed, there are numerous advantages to working with knowledgeable, experienced, trustworthy, and motivated accreditation professionals. Some of these advantages are discussed in the sections below. 

Cost Savings and Predictable Expenses

In many countries, hiring a full-time accreditation professional is expensive. For example, in the United States, a realistic base salary to hire someone is around $80,000 or more. When payroll taxes, benefits, professional development, and overhead are added, the true cost can approach twice that amount.

A contract with an accreditation consultant is often significantly less than the fully loaded cost of a permanent hire. Just as important, consulting fees are predictable, time-bound, and milestone-driven, allowing institutions to budget with far greater clarity and confidence.

By hiring an international accreditation consultant for business schools, such as Accreditation.Biz, schools gain access to senior-level expertise at a fraction of the cost of building the same capability internally.

Allowing Faculty to Focus on the Core Mission

Faculty are hired to teach, conduct research, mentor students, and contribute intellectually to the discipline—not to manage accreditation logistics. Accreditation projects require extensive work in such areas as:

  • Assurance of Learning (AoL) system design
  • Data collection and validation
  • Documentation and reporting
  • Continuous improvement narratives

An accreditation consultant absorbs much of this operational and technical burden. This allows faculty to focus on teaching, research, and service to the school and broader community—the very activities that accreditation agencies, such as AACSB, expect institutions to prioritize.

Avoiding Costly Mistakes in a High-Stakes Process

Accreditation is not just time consuming. It is expensive. For example, to obtain AACSB accreditation, business schools often face:

  • Tens of thousands of dollars in accreditation and membership fees
  • Hundreds of thousands (if not millions) in indirect costs related to faculty and staff hiring, new faculty workload models, and research infrastructure

Thus, mistakes in interpretation, sequencing, or implementation can be very costly. Poorly designed AoL systems, confusing faculty qualification policies, or weak strategic alignment can lead to delays, additional visits, or adverse outcomes. An experienced accreditation consultant helps institutions get it right the first time, reducing rework, delays, and unnecessary spending.

Reducing the Risk of Accreditation Failure

International business accreditation, such as AACSB, is too important to approach experimentally. It is better not to be accredited than to start the process, invest heavily, and fail. Accreditation project failure can negatively affect:

  • Institutional reputation
  • Faculty and staff morale
  • Student recruitment and retention
  • Confidence among employers and other external stakeholders

Accreditation consultants bring pattern recognition developed across many institutions. They understand where schools typically struggle, how peer review teams actually interpret standards, and what constitutes an optimal way to meet the requirements of a particular standart. This experience significantly lowers institutional risk.

Maintaining Momentum

One of the most common challenges in accreditation is loss of momentum. Internal leadership changes, shifting priorities, or faculty turnover can stall accreditation progress for months or even years. An accreditation consultant provides:

  • Clear timelines and deliverables
  • External accountability
  • Continuous forward pressure

This helps schools stay on schedule and avoid the slow drift that often undermines accreditation efforts.

Translating Standards into Practical Action

Accreditation standards are intentionally principle-based and flexible—but that flexibility can be confusing. Many business schools fall into extremes: they either don’t do enough to meet an accreditation standards, or do things in the most tedious and expensive way. Accreditation consultants, with their practical experience, help translate accreditation standards into:

  • Practical, validated policies and procedures
  • Simple and scalable quality improvement systems related to strategic management and assurance of learning
  • Templates and documentation that align with formal standards and actual expectations of peer review team members

Rather than guessing what accreditation reviewers really want, business schools canb benefit from experience-based interpretation grounded in prior visits and outcomes.

External Perspective

Internal accreditation project teams can become too close to their own processes and viewpoints. An external accreditation consultant brings an objective, independent perspective that helps identify blind spots, inconsistencies, and overcomplication. This outside view is especially valuable when:

  • Preparing for eligibility or initial accreditation
  • Conducting gap analyses
  • Preparing for peer review team visits

Deficiencies should be detected and addressed in advance, so that there are no unpleasant surprises during the actual high-stake accreditation milestones. 

Building Sustainable Systems

Good accreditation consulting is not about “checking boxes.” It is about building sustainable systems that continue to function long after the review visit. Experienced consultants focus on:

  • Long-term sustainability of the accreditation project
  • Continuous improvement culture
  • Faculty ownership without burnout

This focus helps ensure that accreditation is not just achieved—but maintained efficiently.

Conclusion: Who Benefits Most from an Accreditation Consultant?

Some large, well-funded business schools have the internal expertise and resources to manage accreditation independently. Even so, many of these institutions find that they can save time and money by outsourcing parts of the process—such as AoL system design, mock visits, or standards gap analyses.

For smaller institutions and international business schools, the benefits are often even greater. Limited internal resources, unfamiliarity with North American or European business education processes, and high financial stakes make external expertise particularly valuable.

In these cases, working with an experienced accreditation consultant—such as Accreditation.Biz—can mean the difference between a controlled, successful accreditation journey and an expensive, stressful, and uncertain one.

What is accreditation consulting?

By Dr. Vlad Krotov

Accreditation consulting

Accreditation consulting is a service provided to educational institutions, particularly colleges, universities, and schools. Accreditation firms guide educational institutions through the process of obtaining accreditation from recognized accrediting bodies or agencies. Typically, accreditation consulting firms or consultants offer expertise, guidance, and support to institutions seeking accreditation in the following areas: 

    • Assessment and Readiness Evaluation: Consultants evaluate the institution’s current practices, policies, and procedures to determine its readiness for the accreditation process. They identify areas of improvement and develop action plans to meet accreditation standards.
    • Compliance Review: Accreditation consultants help institutions ensure compliance with the accreditation requirements and standards set by accrediting bodies.
    • Documentation and Report Preparation: Consultants assist in compiling the necessary documentation and preparing reports required for the accreditation application.
    • Strategic Planning: Consultants help institutions develop long-term strategic plans to align their objectives with the accreditation requirements and enhance their educational programs and services.
    • Business Process Reengineering. Accreditation consultants help institutions create new processes or revamp existing ones in compliance with accreditation requirements. These processes may include tenure, promotion, assurance of learning, faculty mentoring, etc.  
    • Training and Workshops: Accreditation consultants may conduct training sessions and workshops for faculty and staff to familiarize them with accreditation standards and best practices.
    • Mock Visits: Some consultants organize mock accreditation visits to simulate the actual review process and identify areas that need improvement.
    • Continuous Improvement: Accreditation consultants work with institutions to develop a culture of continuous improvement, encouraging ongoing assessment and enhancement of educational quality.
    • Data Gathering and Analysis: Accreditation consultants help institutions gather and analyze data about students, faculty, and employers. An educational institution often performs this to demonstrate compliance with specific standards and requirements.
    • Communication and Liaison: Consultants may act as liaisons between the institution and the accrediting body, ensuring effective communication and addressing any queries or concerns.

Although accreditation consultants can be quite useful, institutions should not rely solely on them to get them through accreditation processes. Colleges and universities should actively engage in internal self-assessment and improvement efforts to ensure long-term compliance with accreditation standards. Accreditation is not a snapshot of a particular moment in time when a college or school excelled in meeting accreditation standards, but rather a continuous self-improvement journey. Additionally, when seeking accreditation consulting services, institutions should choose reputable firms or individuals with expertise in their specific accreditation requirements and a track record of successful outcomes.