Tag: AACSB

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How AACSB Accreditation Supports the Enterprise University Model

By Dr. Vlad Krotov

What is an Enterprise University?

The term Enterprise University is often used to refer to a higher education institution that aligns its operations, programs, and culture with the market needs, emphasizing innovation, entrepreneurship, and industry partnerships. Enterprise universities focus on integrating academic and industry practices to prepare students for the workforce. On the academic side, enterprise universities foster innovative teaching and research that directly benefits the economy and society at large.

Defining Characteristics of an Enterprise University

While specific practices may vary among universities aspiring to align with the enterprise university vision, some of the defining characteristics of enterprise universities include the following: 

    • Industry Collaborations: These universities actively collaborate with businesses, industries, and government agencies to develop programs that align with market needs.
    • Entrepreneurial Focus: They encourage entrepreneurial thinking among students and faculty, often providing support for such activities via incubators, accelerators, and funding for startups.
    • Research Commercialization: They foster research that is focused on solving real-world problems. The emphasis is on technology transfer, patents, and bringing innovations to market.
    • Skill-Oriented Programs: Curriculum design emphasizes practical skills that improve employability of students. This is often achieved by offering internships, co-op programs, and certifications in addition to academic degrees.
    • Flexible Learning Models: These universities often offer online, hybrid, and modular learning to cater to diverse groups of learners, including working professionals.
    • Revenue Diversification: They seek to diversify funding through grants, endowments, corporate training, consulting, etc., reducing reliance on student tuition and government funding.

How AACSB Supports Enterprise University Vision

Engagement with relevant stakeholders, innovation that improves attainment of relevant outcomes, and focus on positive societal impact are defining characteristics of AACSB accreditation philosophy. These central elements of AACSB accreditation philosophy are also well-aligned with the goals of an enterprise university. Specifically, AACSB accreditation can support an enterprise university vision in the following ways:

    • Promoting Industry-Relevant Education: AACSB Standards emphasize integrating current business practices and trends into curricula. AACSB also encourages partnerships with industries to design programs that address workforce needs and emerging technologies.
    • Fostering Innovation and Entrepreneurship: AACSB standards require innovation in teaching, research, and engagement, which directly supports entrepreneurial initiatives.
    • Enhancing Credibility among Potential Partners and Stakeholders: AACSB accreditation signals high-quality education to students, employers, and funding agencies. This reputation can help attract partnerships, funding, and talented faculty and students.
    • Encouraging Research with Impact: AACSB requires business schools to focus on producing impactful research that addresses societal and economic challenges. This aligns with the enterprise university’s goal of solving real-world problems through research and its commercialization.
    • Strengthening Global Networks: AACSB accreditation gives universities access to a global network of accredited institutions, fostering international partnerships. These connections can lead to joint research, global internships, and industry project partnerships that enhance enterprise-oriented outcomes.

Conclusion

AACSB supports the enterprise university vision by helping business schools embed innovation, market relevance, and stakeholder engagement into their operations. The accreditation framework helps business schools build stronger industry ties, develop impactful research, and prepare students for the workforce, aligning perfectly with the goals of an enterprise university.

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Altmetrics

By Dr. Vlad Krotov

What is Altmetrics?

Altmetrics, short for “alternative metrics,” are non-traditional measures that assess the reach and influence of academic research by assessing online attention and engagement that the research produces. Unlike traditional scholarly metrics like number of citations, h-index, and journal impact factor, altmetrics capture the broader, real-time impact of research on various platforms, such as social media (e.g., Twitter, Facebook, LinkedIn), news outlets, blogs, policy documents, online repositories (e.g., GitHub, Figshare), and various academic platforms (e.g. Mendeley, ResearchGate). 

Altmetrics provide a broader and more diverse perspective on the impact of research, particularly its societal, professional, and educational relevance. Moreover, altmetrics can help a business school align its research strategy with its mission and AACSB Standard 8, which deals with the impact produced by a business school’s portfolio of intellectual contributions. 

How Altmetrics Measure Research Impact

In order to measure research engagement and impact online, altmetrics may use the following metrics:

    • Mentions in Social Media: Measuring how often a study is shared or discussed on platforms like Twitter or Reddit.
    • Policy Citations: Tracking references in government and organizational policy documents.
    • Media Coverage: Counting mentions in mainstream and specialized news outlets.
    • Public Usage: Analyzing usage and engagement in non-academic contexts, such as clinical practice guidelines, teaching resources, or public discussions.
    • Online Accessibility: Assessing the frequency with which research outputs are viewed, downloaded, or interacted with on various academic and non-academic platforms.

Altmetrics tools like Altmetric.com and PlumX aggregate and visualize these data to help researchers and institutions understand their research’s digital footprint and societal reach.

Relation to AACSB Standard 8 – Impact of Scholarship

AACSB Standard 8 emphasizes that the impact of scholarship is a key criterion for assessing academic excellence of business schools.  The standard requires schools to demonstrate that their faculty’s research and intellectual contributions are relevant, impactful, and aligned with the school’s mission. Altmetrics align with AACSB Standard 8 in several ways:

    • Broadening Impact Assessment: Altmetrics capture the societal and practical impact of research, showcasing its value beyond traditional academic measures like citations. This broader scope supports AACSB’s emphasis on demonstrating tangible benefits to businesses, communities, and broader society.
    • Real-Time Feedback: Unlike traditional metrics that take years to materialize, altmetrics can provide real-time data on how research is received, discussed, and applied. This helps schools quickly assess the relevance and effectiveness of their scholarly output.
    • Demonstrating Relevance: Altmetrics data can highlight how faculty research aligns with industry needs, public policy, or community issues, reinforcing AACSB’s focus on relevance to practice and societal engagement.
    • Strategic Insights for Schools: Schools can use altmetrics to align research strategies with their mission, identifying areas where faculty scholarship has (or should have) significant societal or economic impact.
    • Showcasing Stakeholder Engagement: By reflecting public, media, and policy engagement, altmetrics demonstrate how research contributes to broader conversations and decision-making processes, a key aspect of scholarship impact under AACSB standards.

Conclusion

Altmetrics provide a valuable tool for demonstrating and measuring the broader impact of scholarship in ways that align with AACSB Standard 8. By showcasing the societal, policy, and professional influence of research, altmetrics help institutions fulfill the AACSB’s requirement that accredited business schools should produce scholarship that matters to a wide range of stakeholders that a business school serves. 

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AACSB and QS World University Rankings

By Dr. Vlad Krotov

In today’s increasingly competitive global educational landscape, universities from all over the world invest substantial resources in improving their positions in international ranking systems, such as QS (Quacquarelli Symonds) World University Rankings. Achieving a high rank in such systems reflects a university’s excellence in such key areas like academic reputation, research impact, and graduate employability. In addition to serving as a formal recognition of the university’s quality and reputation, these rankings influence the perceptions of prospective students, faculty, employers, and other stakeholders. Thus, a high rank within a widely recognized ranking system  helps a university to attract top student and faculty talent, secure funding, and establish global partnerships. 

International accreditations for business schools, such as the AACSB (Association to Advance Collegiate Schools of Business), play a pivotal role in enhancing a university’s standing in these rankings. Specifically, AACSB accreditation ensures adherence to rigorous global standards in education, faculty quality, and research output, directly contributing to metrics evaluated in QS rankings. 

QS World University Rankings Methodology

To qualify for inclusion in QS World University Rankings Methodology, a university must:

    1. Offer both undergraduate and postgraduate programs.
    2. Engage in academic work across at least two of five broad faculty areas:
      • Arts and Humanities
      • Engineering and Technology
      • Social Sciences and Management
      • Natural Sciences
      • Life Sciences and Medicine

The QS World University Rankings evaluates qualified universities based on six key performance indicators provided below. These criteria assess various aspects of research, teaching, employability, and internationalization, ensuring a holistic view of an institution’s performance.

    1. Academic Reputation (40%): Derived from a global academic survey, where scholars identify top institutions in their fields. Reflects the perception of academic excellence.
    2. Employer Reputation (10%): Based on feedback from graduate employers worldwide, highlighting institutions that produce exceptional graduates. Represents employability and industry impact.
    3. Student-to-Faculty Ratio (20%): Indicates the quality of teaching and the level of student support, with lower ratios suggesting more personalized education.
    4. Research Citations per Faculty Member (20%): Measures the influence and quality of an institution’s research output, normalized across subject areas. Highlights the institution’s research impact.
    5. Proportion of International Faculty (5%): Assesses the institution’s ability to attract faculty from around the globe, reflecting global engagement.
    6. Proportion of International Students (5%): Measures the diversity of the student body, showcasing the institution’s appeal to students from various countries.

These metrics collectively offer insights into a university’s strengths, enabling prospective students and stakeholders to make informed decisions.

How AACSB Accreditation can Enhance QS World University Rankings

AACSB accreditation can help a university improve its QS World University Rankings in the following ways:

    1. Enhanced Academic Reputation: QS rankings give significant weight to academic reputation of a university. AACSB accreditation is a prestigious and highly selective international recognition that serves as a seal of excellence in business education. Institutions with AACSB accreditation are seen as providing higher-quality education – something that can positively impact the university’s academic reputation in the eyes of peers and employers.
    2. Quality of Faculty and Research: AACSB accreditation places strong emphasis on faculty qualifications and their research output. Pursuing AACSB accreditation usually leads to improvement in faculty credentials as well as the quality and impact of their research. Research quality and impact are some of the key metrics in QS rankings. With AACSB, a university is likely to attract better-qualified faculty with a more visible and impactful portfolio of intellectual contributions, boosting its international academic profile and research impact.
    3. Student Employability: QS rankings system considers the employability of graduates as a major factor. AACSB-accredited institutions often have stronger connections and better reputation with industry and provide curricula that are more aligned with market needs. As a result, graduates from AACSB-accredited programs tend to have higher employment rates and better career outcomes, improving the university’s standing in QS employability metrics.
    4. Internationalization and Global Recognition: AACSB is a globally recognized accreditation body for business schools. Being accredited by AACSB can help an institution gain international recognition and attract international students and faculty. International diversity is a key factor in QS rankings. Thus, enhanced global visibility obtained via the “AACSB accredited”, can give a university a big boost in this area of QS rankings.
    5. Focus on Continuous Improvement: AACSB-accredited institutions are required to undergo continuous assessment and improvement processes. This focus on institutional growth, innovation, and maintaining high standards ensures that the university is constantly evolving to meet global educational trends, which positively influences multiple QS ranking factors like research impact, faculty quality, and employer reputation.
    6. Attracting High-Quality Partnerships: Universities with AACSB accreditation often have better opportunities to form partnerships with leading global institutions. Obtaining AACSB accreditation opens many partnership opportunities with some of the world’s finest business schools, allowing the institution to enhance collaboration in research, student exchanges, and faculty development. This can improve the university’s international profile and increase its overall ranking in QS.

Synergy between AACSB and QS World University Rankings

It is clear that that there is a strong synergy between AACSB accreditation and the QS World University Rankings. While QS rankings offer guidance and a comprehensive evaluation of a university’s performance across key metrics such as academic reputation, research impact, and employability, AACSB accreditation strengthens these areas by ensuring excellence in business education, faculty quality, and numerous institutional practices. Together, AACSB and QS World University Rankings provide a powerful framework for universities to enhance their global standing, attract top talent, and establish impactful partnerships. As the global educational landscape continues to evolve and becomes more and more competitive, leveraging such recognitions becomes essential for institutions aiming to remain competitive and deliver exceptional value to students, faculty, and stakeholders worldwide.

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How does AACSB accreditation benefit faculty and staff?

By Dr. Vlad Krotov

AACSB (Association to Advance Collegiate Schools of Business) accreditation is widely recognized as a prestigious mark of excellence in business education. While the benefits of AACSB accreditation are often discussed in terms of institutional reputation and student outcomes, the positive impact of AACSB accreditation on faculty and staff working conditions is equally significant. Business schools that gain AACSB accreditation not only enhance their academic programs and research profiles, but also create a more supportive, rewarding, stable, and collegial work environment for faculty and staff. 

Obtaining and maintaining AACSB accreditation can provide faculty and staff at business schools with many benefits, including: 

Enhanced Institutional Support. The pursuit of AACSB accreditation often leads to stronger institutional support for faculty and staff initiatives, including research funding, administrative assistance, and access to various institutional resources. This support can make the working environment more conducive to professional growth and satisfaction.

Support for Professional Development. AACSB-accredited institutions are committed to ensuring their faculty members are highly qualified and engaged in ongoing professional development. This often translates into more funding and opportunities for faculty to attend conferences, workshops, and pursue advanced research, which can enhance their careers and job satisfaction.

Competitive Compensation and Benefits. To attract and retain top talent that can help the business school pursue its mission, AACSB-accredited schools often offer more competitive salaries and benefits packages. The prestige and importance associated with AACSB accreditation can justify higher compensation levels, which can improve overall job satisfaction and financial well-being.

Emphasis on Research. AACSB places a strong emphasis on research and scholarly activities. Accredited schools are more likely to provide faculty with the resources, time, and support needed to engage in research, which can lead to a more fulfilling academic experience and reduce burnout associated with heavy teaching loads.

Collaborative Work Environment. The process of achieving and maintaining AACSB accreditation often fosters a culture of collaboration and continuous improvement. Faculty and staff may benefit from a more collegial atmosphere where teamwork is valued, leading to a more positive and supportive work environment.

Improved Facilities and Resources. To meet AACSB standards, schools may invest in upgrading their facilities, technology, research infrastructure, and learning resources. This can create a more comfortable and efficient working environment for faculty and staff, with access to modern tools and infrastructure that support their work.

Recognition and Prestige. Working at an AACSB-accredited institution can enhance the professional reputation of faculty and staff, providing them with greater recognition in their field. This prestige can lead to increased opportunities for career advancement, both within the institution and externally.

Balanced Workload. AACSB standards encourage a balance between teaching, research, and service responsibilities. This balance can lead to more manageable workloads for faculty, reducing stress and improving work-life balance. The focus on quality rather than quantity in teaching can also lead to smaller class sizes and more meaningful interactions with students.

Job Security and Stability. The commitment to continuous improvement and adherence to high standards associated with AACSB accreditation can contribute to the long-term stability of the business school. This stability can translate into greater job security for faculty and staff, reducing the uncertainty that can come with working in academia.

Access to a Global Network. Being part of an AACSB-accredited institution provides faculty and staff with access to a global network of peers, resources, and collaborative opportunities. This can enrich their professional lives and create opportunities for international collaboration, research, and exchanges.

In conclusion, AACSB accreditation serves as a catalyst for improved working conditions for faculty and staff. By fostering a culture of continuous improvement, providing access to enhanced resources, and promoting professional development, AACSB-accredited institutions create an environment where faculty and staff can thrive. The resulting improvements in job satisfaction, work-life balance, and professional opportunities contribute to a more engaged and motivated workforce, ultimately benefiting both the business school and its most important stakeholders, such as students, employers, and the community at large. 

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Does AACSB accreditation lead to higher student enrollment?

By Dr. Vlad Krotov

Globally, AACSB accreditation is the most prestigious quality mark. It may take many years of concentrated effort and substantial financial investment to achieve AACSB accreditation. Before embarking on this accreditation journey, many business schools wonder whether their investment will yield a tangible return, especially in terms of student enrollment. 

Several studies have attempted to link AACSB accreditation to various measures of business school performance, including student enrollment. Cameron et al. (2023) find that receiving AACSB accreditation elevates a school’s ranking, potentially attracting more students. Additionally, Ito (2022) suggests that AACSB accreditation can increase graduate student enrollment, particularly for teaching-oriented business schools. This notion is challenged by the study by Doh et al. (2018), indicating that HBCU business schools do not always get more enrollment through AACSB accreditation.

It can be argued that the results are mixed because it is difficult to develop a solid, longitudinal design that ties AACSB accreditation to school performance. There are many benefits of AACSB accreditation (Ito, 2022) but it is not the only variable that affects a business school’s performance. Other forces, such as demographic trends or competition, affect enrollment much more than accreditation in some markets.

Additionally, our experience indicates that accreditation efforts can have many negative effects in the short term. Having AACSB accreditation can, for example, lead to faculty attrition (because some faculty members may not wish to adhere to higher research standards or be involved in general quality improvement) or even to a drop in student enrollment (since some students prefer schools with lower academic standards where they can earn degrees more easily). According to Cameron et al. (2023), schools pursuing AACSB accreditation have “flatter undergraduate enrollment” than those not pursuing it.

It can be argued that AACSB accreditation is largely about creating and implementing a long-term plan for improving a business school. It’s a unique journey business schools choose to take. It’s hard to predict with certainty whether this journey will result in higher enrollment. The opposite outcome is quite possible. Dumond and Johnson (2013) suggest possible drawbacks or challenges associated with AACSB accreditation processes, such as limiting business schools’ ability to adjust to change. In some cases, business schools can make a strategic mistake by abandoning their current market in favor of one in which they have no advantage. 

These errors in strategic planning, something that no business school is immune to, are likely to lead to lower enrollment. Peer Review Teams will often notice that a school lacks healthy enrollment and a viable financial position and require the school to address both. Unfortunately, not every business school can be successful at implementing these strategies, even with oversight from AACSB.

References

Cameron, M., McCannon, B. C., & Starr, K. (2023). AACSB accreditation and student demand. Southern Economic Journal, 90(2), 317-340.

Doh, L., Prince, D., McLain, M., & Credle, S. (2018). The impact of the AACSB accreditation on enrollment growth at HBCU(historically black colleges and universities) business schools. Pressacademia, 5(2), 130-141.

Dumond, E. J., & Johnson, T. W. (2013). Managing university business educational quality: ISO or AACSB?. Quality Assurance in Education, 21(2), 127-144.

Ito, H. (2022). Competing through international accreditation: cost-benefit analysis and process of AACSB for a business school in Japan. International Journal of Educational Management, 36(7), 1380-1393. 

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Why do business schools move away from standardized test scores?

By Dr. Vlad Krotov

For decades, graduate business schools around the world have been using the GRE (Graduate Record Examination) and GMAT (Graduate Management Admission Test) scores as one of the major selection criteria. Today, some business schools are beginning to de-emphasize the importance of GRE and GMAT scores in their admission criteria, recognizing that they might not be the most accurate predictors of success in a graduate business program. Standardized test scores are being used as optional by many graduate business programs, including some of the top ones. 

On the one hand, standardized test scores serve as a simple and reliable criteria for assessing certain skills of aspiring applicants, such as quantitative reasoning and analytical writing skills. On other hand, standardized tests have been plagued with numerous issues when used as the primary selection criteria for business school applicants. Some of the problems are discussed below:  

    • Limited Assessment: GRE and GMAT scores primarily assess quantitative and verbal reasoning skills, along with analytical writing ability. They may not fully capture an applicant’s broader skill set, such as leadership, creativity, communication, and interpersonal skills. These “soft skills” are crucial for success in business and management. It has been observed by many business schools that some applicants with outstanding test scores lack these skills and do not even seem to show a great deal of potential to improve.
    • Test Anxiety: Some students experience test anxiety, which can negatively impact their performance on standardized tests. There are some business schools that worry that requiring standardized test scores may discourage potential applicants from applying. 
    • Bias: It has been argued in research literature that standardized tests can exhibit cultural, socioeconomic, and gender biases that may disadvantage certain groups of applicants. As a result, requiring standardized tests may put certain groups at a disadvantage, creating an unfair admission process. 
    • Reduced Diversity: Relying heavily on standardized tests might inadvertently limit the diversity of the admitted student body. Candidates from non-traditional backgrounds, different industries, or with unique skill sets may not be accurately represented by these tests.
    • Preparation Disparities: Performance on GRE and GMAT can be influenced by the extent of test preparation. Students who can afford to spend time and money on test prep courses or resources might have an advantage, potentially leading to inequities in the admissions process. For example, younger students may have more time on their hands to prepare for these tests in comparison to older, working adults. Thus, this may put busy, experienced executives at a disadvantage when applying to programs that actually have experienced executives as their target market.  
    • Mismatch with Program Goals: For some business programs that focus on specialized fields or non-traditional business disciplines, GRE and GMAT scores might not align well with the specific skills and knowledge required for success in those areas.
    • COVID-19 Disruptions: The COVID-19 pandemic has caused disruptions in test administration, including cancellations and changes to the testing format. This has prompted some schools to temporarily  or permanently waive standardized test requirements.
    • Cheating: While companies administering standardized tests take numerous precautions to protect the integrity of the examination process, some students still manage to cheat on these exams. In the COVID-19 era, many standardized tests were administered online, which exacerbated the issue. Admission professionals and program directors routinely come across applicants with “sky high” test scores who appear to lack basic quantitative and verbal skills. Some graduate business programs choose to interview all the applicants to verify their skills and credentials “in person”. 

Given these challenges, many business schools are reevaluating the role of GRE and GMAT scores in their admissions process and considering more holistic approaches that consider a wider range of factors when evaluating applicants. Some business schools are moving towards more holistic admission approaches, considering factors like work experience, recommendation letters, interviews, and personal statements. Overreliance on GRE/GMAT scores might overshadow these valuable insights into an applicant’s suitability for the program.

While many accredited business schools do require standardized test scores as a part of their admission process, it should be noted that some of the most prominent accreditation agencies for business schools, such as AACSB, do not explicitly require standardized test scores to be used in business school admission. An accredited business school is typically required to have a formal admission process to select applicants who are likely to master the program learning outcomes. Therefore, accreditation agencies emphasize overall education quality rather than specific selection criteria.

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The Impact of Accreditation on Faculty Salaries

By Dr. Vlad Krotov

Faculty compensation at AACSB accredited schools vs. the market average

As a way to attract and retain quality employees who can support the mission and goals of the college, internationally accredited business schools generally offer above-average market compensation to their faculty and staff. 

According to AACSB’s 2019–20 Staff Compensation and Demographics Survey, the overall average nine-month salary for faculty at AACSB accredited schools (across all ranks and disciplines) is approximately 131 thousand USD; the median is 12 thousand USD. ZipRecruiter, a leading employment website in the United States, reports that the average compensation for a business school professor in the United States in 2023 is approximately 103 thousand USD. The compensation offered by AACSB-accredited schools is therefore noticeably higher than the market average.

References

AACSB (2023). 2019–20 Staff Compensation and Demographics. Retrieved from https://www.aacsb.edu/insights/data-insights/staff-compensation-and-demographics-survey 

ZipRecruiter (2023). Business School Professor Salary. Retrieved from https://www.ziprecruiter.com/Salaries/Business-School-Professor-Salary 

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12 Characteristics of a Good Mission Statement for a Business School

By Dr. Vlad Krotov

A good mission statement for a business school

A business school’s strategic planning begins with a good mission statement. Having a formal and sustainable strategic planning process is a formal requirement of all major accreditation agencies for business schools. For example, EQUIS standards require every accredited business school to “define the School’s mission and explain how it relates to its identity.” (EQUIS Standards & Criteria, Chapter 1, 2023). Similarly, AACSB requires that every accredited business school should “articulate a clear and focused mission for the school” as a part of its strategic planning process (AACSB Guiding Principles and Standards for Business Accreditation, Standard 1, 2023). 

A good mission statement is essential for every business school’s survival and success in the face of growing competition in business education. A mission statement serves as a concise and impactful declaration of a school’s purpose and core values. It should effectively communicate the organization’s reason for existence, its target audience, and its guiding principles. 

In order to succeed, a business school needs to be known for something. Almost everything that the school does and everyone that the school is affiliated with should contribute to this reputation. Without this focus and distinctiveness, your business schools will be lost among numerous other “me too” schools, eventually suffering declining enrollment and shortages of essential resources.

Here are some characteristics of a good mission statement for a business school:

    1. Clear and Concise: A good mission statement is clear, straightforward, and concise. All stakeholders should be able to understand it, including students, faculty, staff, and employers. A mission statement should not  more than a few sentences. 
    2. Specific and Focused: The mission statement should clearly outline the school’s primary purpose and focus. It should avoid being overly broad, generic, or vague. Being “everything to everyone” is one of the worst strategies a business school can pursue. 
    3. Inspiring and Motivating: A mission statement should motivate and inspire all stakeholders. It should create a sense of purpose and passion among students, faculty, and staff. 
    4. Timeless: Business “buzzwords”, educational technologies, and pedagogical “fads” come and go. Strategies and goals of a business school may change over time too. In spite of all the changes in the external and internal environment, a good mission statement should remain relevant and timeless. It should provide a sense of continuity and stability for the school and serve as the most important foundation for all strategic decisions.
    5. Unique and Differentiating: The mission statement should clearly highlight what sets your business school apart from thousands of other business schools across the globe. It should emphasize the organization’s unique value proposition to students. Being a “me too” business school is a sure path to mediocrity and declining enrollments. 
    6. Realistic and Achievable: While the mission statement should be aspirational, it should also be grounded in reality. Not everybody can be a Harvard Business School, serving the needs of executives from Fortune 500 companies. This is okay.  Not everybody wants to commute in a Mercedes or Ferrari. People also need affordable and reliable Toyotas and Fords that get them where they want to be. 
    7. Aligned the Mission of the University: The mission statement should align with the university’s vision, mission, values, and goals. It should reflect the principles that guide decision-making and actions within the broader organization that the business school is a part of.
    8. Student-Centric: A good mission statement should focus on delivering value to the school’s target audience. It should emphasize the impact the school aims to have on its students and the broader community that it serves.
    9. Memorable: A memorable mission statement is more likely to be embraced by all the stakeholders. A creative statement with strong language and imagery can make it more memorable. Business schools should stay away from confusing “academic talk” or business jargon. The mission of the business school should be recited or explained by every faculty member in his or her own words. Reviewers from accreditation agencies often ask faculty whether they can explain the mission of their business schools.
    10. Inclusive: The mission statement should be inclusive, embracing all the relevant stakeholders: students, faculty, staff, alumni, and employers.
    11. Communicable: A good mission statement should be easily communicated across all levels of the business school. It should be accessible and relatable to everyone involved with the school. Each business school should invest time and resources in spreading awareness of its mission statement. 
    12. Measurable: Although a mission statement is not a strategic plan, it should be possible to evaluate the organization’s progress and alignment with its mission over time. Lengthy, broad, generic, and vague mission statements make such evaluation difficult. 

Crafting a compelling and effective mission statement often involves lengthy collaboration and reflection among key stakeholders to ensure that it accurately represents the organization’s identity, aspirations, and principles. Unfortunately, many business schools do not have anyone formally in charge of the strategic planning process. Mission statements are often drafted or revised just before accreditation or reaccreditation report submission deadlines.

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What is Triple Crown Accreditation?

By Dr. Vlad Krotov

Triple crown accreditation: AACSB, EQUIS, AMBA

Triple crown accreditation refers to a prestigious recognition awarded to business schools that have achieved accreditation from three prominent international accreditation bodies for business education. These three major accrediting organizations are:

    • Association to Advance Collegiate Schools of Business (AACSB): AACSB accreditation is widely regarded as the most rigorous and prestigious accreditation for business schools. It focuses on evaluating the quality of a business school’s faculty, curriculum, teaching methods, and research output.
    • European Quality Improvement System (EQUIS): EQUIS is a European-based accreditation body that assesses the overall quality and internationalization of business schools. It evaluates aspects such as governance, programs, student body, research, and engagement with the corporate world.
    • Association of MBAs (AMBA): AMBA is a global accreditation body specifically focused on MBA programs. It assesses the curriculum, faculty, student diversity, and career services of MBA programs offered by business schools.

Achieving triple crown accreditation signifies that the school has met stringent international standards of excellence in business education and is recognized for delivering high-quality programs with global relevance. Triple crown accreditation is a mark of distinction and can enhance a business school’s reputation and attractiveness to prospective students and employers. It is estimated that only one percent (approximately 120) of business schools have achieved triple crown accreditation. Even so, triple crown accreditation does not imply that the school is among the top one percent of business schools worldwide. 

Achieving triple crown accreditation is a challenging and lengthy process that requires a strong commitment to continuous improvement and academic excellence. As a result, only a select number of business schools around the world have earned this distinguished status. Furthermore, business schools in Europe and Asia are more likely to pursue triple crown accreditation than those in the United States.

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Business Accreditation and Curriculum Alignment

By Dr. Vlad Krotov & Dr. Pitzel Krotova

AACSB and ACBSP Curriculum Standards

Obtaining an international accreditation for a business school usually requires extensive revisions of existing curriculum in order to meet the requirements of curriculum-specific accreditation standards. For example, Standard 4 of the Association to Advance Collegiate Schools of Business (AACSB) requires that “the school delivers content that is current, relevant, forward-looking, globally oriented, aligned with program competency goals, and consistent with its mission, strategies, and expected outcomes” (AACSB International, 2022). Similarly, Standard 6 of the Accreditation Council for Business Schools and Programs (ACBSP) requires that “the curriculum must be comprised of appropriate business and professional content to prepare graduates for success” and that the business school “must have a systematic process to ensure continuous improvement of curriculum and program delivery” (ACBSP, 2022). In this article, we talk about the most important elements of a business curriculum and how these elements can be aligned in order to meet the accreditation requirements and build an effective, self-sustaining quality assurance system in relation to business curriculum.

Curriculum Elements

In short, curriculum describes what is taught at a business school and how it is taught (Squires, 2012). A curriculum is usually formalized using a document or a plan that spells out the following:

    1. Program learning outcomes (PLOs)  that graduates must master
    2. Course learning outcomes (CLOs) or goals that outline smaller and specific learning objectives to be achieved within each course comprising the program
    3. Alignment of program learning outcomes (PLOs) and course learning outcomes (CLOs); this alignment is usually provided with the help of a course alignment matrix (CAM) that shows how individual courses and their CLOs support PLOs
    4. Appropriate assessment tools that can be used to measure CLOs and/or PLOs
    5. The content or material to be taught within each course comprising the program in the form of course syllabi

There are many other elements that comprise a curriculum (see Table 1). All these elements must be properly aligned to ensure effective development of the desired competencies among students.

Curriculum ElementDescription
College MissionDefines the aim of a college, its main reason for existence
Market ConditionsEconomic marketplaces often dictate which professions or competencies are in demand in the workplace
Compliance StandardsAccreditation and governing bodies often mandate competencies that a particular program needs to develop
Program Learning Outcomes (PLOs)High-level goals (or competencies) that students are expected to attain as a result of completing a particular program of study
Course Learning Outcomes (CLOs)Specific course-level objectives (or competencies) that students are expected to attain as a result of completing a specific course
Course MaterialsTraining materials used as part of a course: textbooks, books, journals and journal articles, electronic and multimedia materials, etc.
PedagogyVarious theories, methods, or tools employed to develop competencies among students
TechnologyInformation and Communication Technologies (ICTs) used to deliver course content
Physical ResourcesPhysical facilities (e.g., classrooms, labs, specialized equipment, etc.) allocated to a course or program
Credit HoursAmount of face-to-face or online interaction between a student and an instructor devoted to a particular course or program
Assurance of Learning (AoL)How attainment of particular learning outcomes (or competencies) is assessed and reported at the course and program level
Table 1. Curriculum Elements (Camba & Krotov, 2015)

Curriculum Alignment

Curriculum alignment can be viewed as a triangle with the following three cornerstones: curriculum, teacher, and test (see Figure 1).

Figure 1. Curriculum Alignment Model (English, 2000)

The model shows the need for the three elements to be connected or aligned. Educational goals that are targeted by the curriculum become the basis of defining the work to be done by teachers. Formal testing (or assessment) is used to evaluate the degree to which teachers further deliver the educational goals set forth by the curriculum. Thus, a well-aligned curriculum can also be viewed as a self-sufficient quality control system.

The model shows the need for the three elements to be connected or aligned. Educational goals that are targeted by the curriculum become the basis of defining the work to be done by teachers. Formal testing (or assessment) is used to evaluate the degree to which teachers further deliver the educational goals set forth by the curriculum. Thus, a well-aligned curriculum can also be viewed as a self-sufficient quality control system.

Managing Curriculum Alignment

Lewin’s process-based change management model (see Figure 2) can be used as a guiding framework for an effective curriculum alignment initiative.

Figure 2. Lewin’s Change Management Model (Kaminski, 2011)

Figure 2. Lewin’s Change Management Model (Kaminski, 2011)

The first stage of the curriculum alignment process is the so-called “unfreeze” stage. This stage aims to prepare for the desired changes in the curriculum by having clear and open communication with all the relevant stakeholders in relation to the desired changes in the curriculum. In this stage, people involved in delivering and managing the curriculum analyze the current curriculum and identify the changes that are necessary in order to meet the accreditation standards or achieve the desired improvements in relation to the curriculum. All the stakeholders participating in the “unfreeze” stage need to be convinced that new materials, structures, and processes must be adopted in order to achieve desired improvements. In the second stage called “change,” the stakeholders implement the intended changes to the curriculum. This phase is time-consuming, confusing, and costly. The third stage of the curriculum alignment process is the “refreeze” stage. During this stage, changes to the curriculum are stabilized. The main concern in this phase is to ensure that change becomes a permanent part of the normal process and the system does not revert to the old ways and habits.

References

AACSB International (2022). 2020 Guiding Principles and Standards for Business Accreditation. Retrieved from https://www.aacsb.edu/educators/accreditation/business-accreditation/aacsb-business-accreditation-standards

ACBSP (2022). Accreditation Standards. Retrieved from https://acbsp.org/page/accreditation-standards

Camba, P., & Krotov, V. (2015). Critical success factors in the curriculum alignment process: The case of the college of business at Abu Dhabi University. Journal of Education for Business, 90(8), 451-457.

English, F. W. (2000). Deciding What to Teach and Test: Developing, Aligning, and Auditing the Curriculum. California: Corwin Press, Inc.

Glatthorn, A. A. (1999). Curriculum alignment revisited. Journal of Curriculum and Supervision, 15(1), 26.

Kaminski, J. (2011). Theory applied to informatics-Lewin’s change theory. Canadian Journal of Nursing Informatics, 6(1).

Squires, D. (2012). Curriculum alignment research suggests that alignment can improve student achievement. Clearing House, 85(4), 129-135. 

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